How Susceptible Are You to the Sunk Cost Fallacy?

  • Source: Harvard Business Review
  • Author: David Ronayne, Daniel Sgroi, and Anthony Tuckwell
  • Date Published: June 2021
The “sunk cost effect” is when someone continues to do something undesirable just because they have invested money in it, such as keeping manpower and funds funneling into a failed project in business. This article proposes a formula to measure your vulnerability for getting into a sunk cost situation.
[Photo: Cactus Creative Studio/Stocksy]

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